How Does Vivino Help Wine Lovers Discover New Grape Varieties?
The Digital Revolution in the World of Wine
In the past, wine recommendations were mainly passed on by word of mouth, through conversations with friends, sommeliers or wine merchants.
Today, millions of wine lovers use digital tools to explore new labels and grape varieties.
One of the best-known wine platforms in the world is Vivino.
How Does Vivino Work?
Vivino allows users to:
- photograph the wine label,
- view ratings from other users,
- read reviews,
- compare wines,
- discover new grape varieties and regions.
This approach makes it much easier to explore the world of wine.
The Power of the Community
One of Vivino’s greatest advantages is its large community of users.
Millions of wine lovers share their experiences and ratings every day.
Thanks to this, consumers can more easily assess what kind of experience to expect before buying a particular bottle.
Discovering Lesser-Known Grape Varieties
Vivino does not only help major international wine brands.
The platform also enables smaller wineries and indigenous grape varieties to reach audiences they might otherwise never have reached.
This is especially important for grape varieties such as Babić and Plavina.
Connecting Producers and Consumers
Digital platforms bring winemakers closer to consumers.
Today, consumers can learn more than ever before about a wine’s origin, its producer and the characteristics of the grape variety.
Such transparency contributes to greater trust and interest in new wines.
The Future of Wine Communication
More and more wine lovers use online platforms when making purchasing decisions.
For this reason, a strong digital presence is becoming an important part of modern winemaking and the promotion of indigenous grape varieties on the global market.